You can go to the best schools and have great dentistry skills, but if you don’t know how to run a business, then you won’t have a successful dental practice. Building a successful dental practice doesn’t require a huge advertising budget. You don’t have to have a big billboard ad or run commercials on TV. In fact, you really don’t have to spend a cent on advertising if you don’t want to.
So, what’s the secret to building a successful dental practice? It’s much easier than you think…
Having a thriving, prosperous business is not so much about having great business skills as it is about having superb people skills. As you may know, many people dread going to the dentist, so if you can create a place where patients feel comfortable, you’re one step closer to being successful.
You see, patient service (or customer service) is the number one key to a successful dental practice. How you make your patients feel from the moment they step in your office until the time they leave your office is more important than having the money to advertise your business. When you treat your patients good, they turn around and recommend you to their friends and family.
Dr. Tim Collins and Dr. David Landau are a team of San Diego dentists who understand what it means to offer great patient service. When patients step into their office, they are offered bottled water, coffee, tea, and other refreshments as they wait. Patients are also made to feel comfortable by providing blankets and pillows if needed. They even go one step further and offer iPods with a variety of music for patients.
These are just some of the little things you can do to start creating a relationship with your patients. Couple that with good communication skills plus a friendly, helpful staff, and you’re on your way to having a very successful dental practice.